Launching a website can feel like having the weight of the world on your shoulders. There are many things you might like to do to make your website the best there ever was, but you might not have the time or the resources to work out every last detail. If you’re launching a new website, clearly you’ll want everything to be perfect — but does it have to be?
For an entrepreneur, getting your business online is a huge step. You can easily spend months working out the perfect combination of copywriting and colours to make your business’s big debut online. But spending too much time working out all the little details can potentially do more harm than good – sometimes it’s better just to dive in and get something online!
If your old website looks like something from an 80s infomercial (or worse!), it could be doing more harm than good to your brand. When a potential customer searches for your company online, what do they see? You want to ensure that they immediately perceive your brand as legitimate, professional, and trustworthy. Build consumer confidence via that first impression by showing them your semi-complete work-of-art website rather than the stale old site.
Stop worrying.What’s holding you back from launching your site today? If you’re struggling to work out ecommerce details so you can accept payments online, turn your shopping cart off temporarily and use the site as an information hub until you get it sorted. Waiting on images from that photographer friend who’s developing pictures at a snail’s pace? Consider filling in the space with stock images while you wait, or set that particular page to “Do Not Display” so it’s temporarily hidden from the public. Is your domain name being held hostage by a crazy ex exmployee in Timbuktu? You might be able to get an alternate domain name for your site until the details of the one you really want are worked out.