Watch this video to see just how powerful social media is. It’s the story of a whale naming competition Greenpeace held online in 2009 to try and raise awareness on the killing of the humpback whales in the Pacific Ocean. Despite their best efforts in challenging the voters for a different name, the wider online community won the vote count and Mr Splashy Pants was born.
Watch this hilariously funny and quick 4-minute presentation by Alexis Ohanian to see the full story of what’s possible in the Facebook age.
Alexis Ohanian: How to make a splash in social media
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