How Does Blogging Help Improve SEO For Local Businesses?

Your business’s blog may just be the key to better SEO. Check out how optimizing your blog can help improve SEO and improve your business’s local ranking.

Are you looking for ways to improve your website’s local SEO? According to a Google study, a whopping 18 percent of local mobile phone searches lead to a sale within one day.

Your business cannot afford to ignore the importance of local SEO.

Local SEO is a form of internet marketing focused on helping your business rank higher in search engine results performed in your geographic area. One way to help you increase your local SEO ranking is to write blog posts.

Read on to learn how blogging helps improve SEO for local businesses..

Increase Indexed Pages

One way that blogging for SEO can help you improve your local results is by increasing the number of indexed pages on your website.

According to Demand Metric, blogging is responsible for increasing your site’s indexed pages by approximately 434%!

So, what are ‘indexed pages’? It’s one that is found by crawler programs used by search engines to scan content for suitability in search results. By writing regular blog posts, you will add to the number of pages on your website.

But blogging is really more about quality over quantity…

Share Useful Information

Improving SEO locally with blog posts means that you must write about useful topics that resonate with your audience. After all, what good is a blog post if it isn’t about something that your target market cares about? 

It’s important to take the time to research topics that are trending in your industry. For example – if you are in the health & wellness industry, you will want to write about topics that are emerging in that field.

Has new research shown a surprising result? Is there a diet that is picking up popularity?

You can stay up on trends in your industry by reading magazines and other resources of information. This way you can ensure what you are writing about is accurate and worthwhile for your audience.

Connect With Other People

Blog optimisation can help you connect with other people in your area uniquely. Your blog posts can help you improve website SEO by being easy to share through social media platforms like Facebook and Twitter.

According to Facebook, the social media application has 2.23 billion active users each month. Social Media News Australia reports that there are a combined 33 million users on Facebook, YouTube, and Twitter, monthly. The strength of these numbers in Australia alone is evidence that you should share your business’ blog posts on these platforms.

Incorporate External Links to Reputable Sources Online

Blogging can help increase your local SEO when you incorporate links to other reputable sources on the internet.

When a search engine’s crawler program scans your blog post, it can pick up the link to another reputable website, and this can help improve local SEO. Providing these links also enables you to establish your business as a more credible source of information.

For example, if you are blogging about a health topic, consider adding a link to a source like the Australian Heart Foundation or Australian Cancer Council. Your choice of link(s) should complement the topic you are writing about.

Include High-Quality Images and Video Content

Your blog posts can help you improve local SEO when you include high-quality images and video content. 

According to Cisco, 82 percent of content on the internet will be video by the year 2021.  Besides being interesting for your readers, video content and pictures help to break up large chunks of text.

This makes your website easier to read for a visitor and the crawler programs used by search engines. Video content is also a unique way to bring the written word to life.

For example – if you own a gym and are writing about different exercises, your message will be more effective if a reader sees a video. That’s because they will be able to see the exercise in action and have a better sense of if it is the right one for their program.

Link to Other Pages on Your Website

Blog posts are an effective way for you to build up content on your website over time.

Even if you only write one blog post every other week, this gives you an additional 26 pages of content at the end of one year. Besides using external links, you can link to internal pages that help you promote your content.

This can help you keep a reader on your website for longer periods of time. It can also allow you to appeal to a wider audience than you could have without these blog posts.

Build Your Brand Locally

Blogging can help you build your brand at the local level because it exposes a broader audience to your products and services.

When you first start writing a blog, it can be a challenge to develop a following. But over a sustained period, your reputation and credibility can help others turn to you as a source on the topic.

That strong reputation can help you to establish your business as one that people in your area turn to for reliable work. It may take a lot of time and effort to do it, but building brand recognition through blogging can help you stand out from the competition.

Wrapping Up: Improve SEO With Blog Posts

Your blog posts can help improve SEO in your local market by making your business unique. According to web design stats, 86 percent of visitors on a company’s website want information about products or services.

A blog post offers your business an excellent way to explain your purpose. Blogging also allows a reader to learn about the products and service you provide and to feel connected to your business.

That’s because a blog post can be written to speak directly to a potential client. It can also help them to identify with your business as the one they want to work with.

So – are you ready to learn more about how to effectively market your business online?

Check out our blog post on the ‘Top 10 Local Marketing Must Haves For Small Businesses’ – we’d love to hear what you think!

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