Top 5 Reasons to Use Email Marketing


Email Marketing helps you turn browsers into buyers and buyers into loyal customers – if it’s done right.  Ask yourself – do you have room from some more loyal customers?  No wonder all the big companies are doing it – so why aren’t you?

Here are our top 5 reasons why should be diving right in to email marketing:

1. Remind your visitors you exist.

9 times.  That’s how many visits a customer will make on average before they buy from your website.  That’s a lot.  Good EDM hurries things along by enabling you to market direct to potential buyers in a more timely and targeted way.  Think about it.  If someone visits your site and doesn’t buy from you the first time, how are they going to remember to come back? Chances are they’re not.


2. Build trust and rapport.

Most people buy from people they know, like and trust. Use email marketing to get your visitors to warm to you.  Make your emails personable. Let them feel as though they know you to say hello to in the street. Once they feel like they know you, they’ll feel more confident in buying from you or better still, telling others to buy from you.

3. Keep your clients informed.

Forget snail mail when you need to next let your clients know of changes, or new products, or new products. Use email marketing instead. It’s instant and almost free!


4. It’s cheap! Really cheap!

Email marketing is one of the most cost-effective forms of marketing around today. Don’t believe us? We let you send 1,000 emails per month for just $10. Compared to your traditional forms of marketing, that’s pretty damn cheap. Of course it takes you time to put it together but I know what I’d rather do.


5. It’s fast and easy.

If you want to run an ad in a magazine, you’ve got to plan months ahead. And even newspaper or radio will be weeks. With email, it’s so fast, you could decide to have a promotion and launch it to your audience in just a few hours. Plus, you can do it all yourself because it’s so easy! There are so many email programs on the market today there’s simply no excuse.

If you have a Web123 website you can send campaigns direct through your Control Panel. Just give us a call to enable it if you’re not yet signed up. If not, give Mailchimp a try. It’s awesome, really easy and will make you smile.


Just remember, send relevant and quality content that people are interested in. Make sure you do your research. There’s plenty of info on how to create successful email campaigns. Just ask Google. Stick to a schedule whether it’s daily, weekly or monthly and only send to those that have opted in to receive information from you.

You’ll soon fall in love with email marketing as a huge profit spinner for your business.


Got a comment? Leave a message below!


Want to find out more about email marketing?

Read our blog on why email marketing is going to be your bottom line’s best friend.


From the simplest of newsletters, to getting serious with targeted campaigns, Web123 helps you send professionally branded emails that capture attention, strengthen relationships and increase sales. Want to find out more? Contact our friendly web geeks now

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